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5 Digital marketing tips for grow your business 2021-2022
1. Understand your
Goals
First, understand what it is that you’re trying to achieve. Is it more followers? A stronger presence? Then, work accordingly towards all these goals. Remember, your goals should always be smart
2.
Create a Google Listing for Your Business
Google Listing, a feature of Google My Business lets you
list your business name, service, location, phone number, and other details in
Google. The result? When a user searches for a service that your business
offers,dicsinnovatives your business name will appear alongside similar businesses in the
Google lists.
How to optimize Google Listing
for your business-
- Create
a Google My Business account and add your business name.
- Add
all relevant details like location, timings, and business category.
- Ask
your customers to add reviews for your business. And, respond to them.
- Show
regular updates in the Updates section of your business listing.
3.
Create a business website
Your business website will help visitors know about your business and
engage with you. Since most of the visitors use mobile to search for stores or
other local businesses, making your website mobile-friendly is quintessential.
A mobile-friendly website with all the relevant information about your business
is the way to go.
How to
optimize your business website-
- Include
a clear message about your business and the value it offers to the
customers. The website messaging should be clear, concise, and persuasive.
- Ensure
that your website is responsive and doesn’t dics innovatives take too long to load.
- Use
a clean and professional design.
- Use
SEO to optimize your website for improved ranking in Google SERPs.
While a website provides an identity for your business, social media is
where you can actively engage with your customers. Social media when used with
a powerful strategy is one of the best ways for local businesses to increase
brand awareness and generate interest, which essentially improves customer
acquisition.
- Check
where your ideal customers hang out the most and create your business page
there.
- Post
regularly and keep your page updated.
- Instead
of just posting updates related to your products and your offers, humanize
your brand by posting behind-the-scenes, customer testimonials, birthdays,
giveaways, causes that the business is part of, and posts that shows the
brand’s personality and values.
- Experiment
with different formats like images, videos, infographics, etc.
- Actively
engage with your audience. Reply to comments and messages and be
professional in your approach.
5.
Build a Digital Marketing plan
There is a myriad of ways to use Digital
Marketing for your business. However, you should have a defined strategy to
achieve your goals.
A digital marketing plan will help you
choose the correct approach for your business’ goals. Whether your goal is to
build a brand, improve customer relationships, or increase website traffic, you
should be clear on your goals and devise a plan that focuses on that.
- Set
clear objectives and goals for your strategy with SMART goal setting.
- Conduct
SWOT analysis wherein you identify the business’ Strengths, Weakness,
Opportunities, and Threats. Make a plan that caters to your business’
position in the SWOT analysis.
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