What is Digital Marketing?
Digital marketing is a broad term that encompasses various strategies and techniques that use the internet and digital technologies to reach and engage customers. Digital marketing can help businesses increase their brand awareness, generate leads, drive sales, and grow their online presence. Some of the most common types of digital marketing are: Search engine optimization (SEO): This is the process of improving the visibility and relevance of online content on search engines such as Google or Bing. SEO involves creating quality content that matches the intent and needs of the users, using keywords and phrases that they are likely to search for, and optimizing the technical aspects of the website to make it fast and user-friendly. SEO can help businesses attract organic traffic, which is free and highly targeted 1 2 . Social media marketing (SMM): This is the use of social media platforms such as Facebook, Twitter, Instagram, or LinkedIn to connect with potential and existing custome